Zalando Second Hand

Preparing for the new Zalando campaing “Second Hand”, the Italian team of Artkademy created this beautiful mural in Milan, in March 2021.

 

The new offer by Zalando caters to both customers who want to shop pre-loved looks, and to those who want to trade in pre-owned articles for credit on Zalando. All of this comes with the look, feel and unmatched convenience of Zalando, making this highly-anticipated offering available to millions of customers across Europe.  This campaign is customer centric, more environmentally friendly, and a win-win for customers, partners, and Zalando.

 

Artkademy decided to take these objectives to their heart, contributing to removing air pollution by using an eco-friendly technology such as Airlite.

CLIENT

ZALANDO

YEAR

2021

ARTIST

Artkademy

PROJECT LINK

See more projects from Artkademy here.

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ECOLOGICAL IMPACT

PAINTED SQUARE METRES

SQM OF PLANTED TREES

EURO 6 CARS (NOX) ELIMINATED/DAY

CO2 ABSORBED (GRAMS)

SOME PHOTOS