In collaboration with the artistic collective Orticanoodles and LifeGate, Opel sponsored the first version of the so-called LifeGate Wall, a 200 square metres mural in via Canonica – Milan.
Orticanoodles depicted its flowered wall while having in mind both sustainability and ecology. They used Airlite paints to both use green materials and purify the air from pollution: thinking of the wellbeing of the environment and the planet has nowadays become fundamental. This flower will therefore provide new oxygen to the city, along with the new Opel’s electric cars.
Opel & LifeGate
Read the announcement of the project on LifeGate’s website.