In June 2021 the whave of Covid-19 pandemic seemed to be decreasing in Belgium, yet people were still wrapped in a constant sense of concern about the future.

This is why the communication agency Mediafield decided to remind the city of Leuven of  something to be merry about: the reopening of cultural spaces such as museums, theatres and cinemas. Culture could finally live again!

Several Ein de lijk (meaning “Finally”) writings were painted all across the city, and after a few days the rest of the text appeared: Ein de lijk…de voorstelling waar alles in zit (which means “Finally, the show with everything in it”).

Ikea

2021

Mediafield Team

See more projects from Mediafield here!